The all-electric Nissan LEAF may be a zero-emissions vehicle, but it wasn't the first. No, there was another that came before it, and Nissan is supporting it like never before. Before we go any further, we here at Pat Peck Nissan Gulfport should probably clarify.
Nissan is planning to endorse a competing EV. Rather, they're supporting the original zero-emissions vehicle, the bicycle, by co-sponsoring the RadioShack Nissan Trek cycling team. The group is comprised of 30 professional riders, who tour around the world on a regular basis.
Just how worthwhile is sponsoring an event like this? Quite. In fact, Brian Carolin, Senior VP, Sales and Marketing, Nissan North America explains that sponsoring an event like this reaches out to key marketing demographics, especially given the direction that the LEAF is starting to take the new Nissan lineup in. "I would point out, just the number of spectators who are now turning out to these events. And, on top of that of course, it's also pretty clear that cycling, as a way of keeping fit in America is also gaining in popularity."1
In other words, there are plenty of people that Nissan can reach out to through this sponsorship, and they can continue to promote their green image in doing so. You'd rather simply test drive the LEAF than read on about bicycling? We don't blame you. In fact, we invite you to 80 U S Highway 49 Gulfport, MS 39503 today. Test drives on the LEAF or other models like the Nissan Cube, Murano, or Versa can be easily arranged by contacting us online or by phone at (888) 861-6704.